This guy almost always NAILS IT:
"Mainstream media just can't fathom this. That the mainstream is dead. That we've all scattered off into our own little niches. Fox keeps touting how many people watched the "American Idol" finale, but I can't even remember the winner's name.
"It wasn't about the winner. It wasn't about music.
"And the hipsters can't fathom this either. For decades the sport of insiders has been to put down the taste of the outsiders, the unhip. There's been a sieve through which music had to pass, to the point where we had an anointed few. For a couple of decades it was those tracks that made it on to the MTV playlist. They were the winners, everybody else was a loser. Now there is no major league. There are no winners. Just a bunch of sideshows. ...
"It's a brand new era.
"The old one is done.
"Set yourself on fire. Everybody will know who you are for a day.
"But you won't have fans.
"And now it's all about fans. And a fan base takes time to build, it must be nurtured, you must give back, you must treat your fans right, from delivering more music to fair ticket prices to access to.
"It's easier than ever to get started.
"But more difficult than ever to succeed.
"But don't let that discourage you.
"Human nature is to look for something new.
"We're always kicking the tires. We're listening to the recommendations of like-minded friends. If you gain a fan base, you've got a chance some of those fans will grow your audience. But your audience won't go instantly nuclear based on ANY mainstream exposure.
"Those days are history."
-- Bob Lefsetz
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