"We no longer live in the twentieth century, when MTV anointed an act and everybody bought it (but isn't it fascinating they all had such a brief shelf-life.) Now no specific medium has a hold on audience mindshare and the public is used to things being here today and gone tomorrow. Like the Keith Richards hype. A tsunami last week, nonexistent this week. And that's fine if you're selling a finite consumable that everybody needs on one day, like Gatorade in hundred degree heat, but if you want people to pay again the hype has to sustain. And it isn't exactly hype, you have to continue to be in people's minds. And you can only do this by creating music that people need. This is not a momentary hit. You've got to speak from the gut, you've got to touch souls."--
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