In case you missed it, here is GREAT advice for local artists from industry insider Bob Lefsetz in the Wednesday edition of his newsletter, The Lefsetz Letter (emphases mine):GIVE YOUR MUSIC AWAY!
Please, if you're an indie artist, if you're not signed to a major label (which probably won't allow you to do this), PLEASE put up downloadable MP3s on your homepage. Put all your tracks on MySpace. It's almost impossible to be recognized, to get any attention in this overloaded world, and you want people to pay first, in order to check your music out?
If someone's a fan, they'll give you ALL their money! They'll buy the CD to display in their home, even if they never fire up their CD player anymore. They'll buy merch to support you, to show how much they love you. And they'll buy music for their friends, trying to share the joy with them! It all starts with the music, but you've got to make the music AVAILABLE!
Lefsetz routinely addresses such issues at the core of the music industry.
To get more sage advice from Lefsetz, who has been writing The Lefsetz Letter for more than 25 years, check out http://lefsetz.com/wordpress/
At right: That's generally what our Local Music shelves look like right now. We'd like them to look, um, cooler. Stay tuned on that!
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